AH

Apple Honda

Analytics

Last updated•2026-05-27T23:59:59.000Z

Live dashboard

Apple Honda Maryland — GA4 reporting

Showing data from May 21, 2026 through May 27, 2026 across every department.

2026-05-21 → 2026-05-27

Users

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—vs last week

Sessions

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—vs last week

Key Events

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—vs last week

Key Event Rate · per session

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—vs last week

Daily Performance Trend

Day-by-day trend of users, sessions, and conversions across the selected date range. Spikes here often reveal campaign sends, news cycles, or weekly cadence.

No data for this range.

Department Mix

How traffic and key events distribute across the four customer verticals plus cross-departmental pages (homepage, contact, finance, specials). The default executive view of the dealership's web demand.

No data for this range.

Key Event Mix

Which vertical generates the key events. The Other bucket captures key events fired on cross-departmental pages (homepage CTAs, contact form, finance click-to-call) — when it grows, it signals optimization opportunity outside the vertical inventory paths.

No key events in this range.

Channel Performance

Sources and mediums (e.g., Google / Organic, Facebook / Paid) driving the most key events, with user counts, session counts, and key event rates.

No data for this range.

Device Category

How visitors access the site — desktop, mobile, tablet — and the key event rate of each.

No data for this range.

Key Events (GA4 configured)

Events flagged as key events in the GA4 property admin. This is the authoritative conversion vocabulary GA4 uses in its native reports — what Adam sees if he checks the GA4 UI directly. If an event you care about is missing, it needs to be toggled on at Admin → Events → Key events.

No key events configured on the GA4 property for this range.

ASC Engagement Panel

Canonical ASC events by family. Sparkline shows daily distribution over the selected period. iFrog view-throughs are vendor-attributed conversions from the dealer's retargeting tag.

Form submissions

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Phone calls

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Chat clicks

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Service apt. forms

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Parts inquiries

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Credit apps

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iFrog view-throughs

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Definitions

Key Events are the events flagged as key events in the GA4 property admin for 511773896. Currently: click_to_call, form_submission_general, click_to_chat, form_submission_trade. This is the property's authoritative conversion vocabulary — what GA4's native reports show — and what every "Key Events" number on this dashboard counts.

Key Event Rate = Key Events ÷ Sessions. Applied consistently wherever "KE Rate" appears.

ASC events follow the Automotive Standards Council v2 GA4 taxonomy as instrumented on applehondamd.com. They fire correctly but are NOT currently flagged as key events on the property — so they don't roll into the Key Events numbers above. The ASC Engagement Panel surfaces them as engagement signal. To promote them to key events: GA4 Admin → Events → Key events → toggle the desired ASC events on.

iFrog view-throughs (iq_redirect_view_through_conversion) are vendor-fired tracking events from the dealer's iFrog retargeting tag — they fire on every page visit where iFrog's pixel sees the user. They are NOT a key event under GA4's configuration on this property and are NOT counted toward Key Events. Treat as a leading indicator of iFrog retargeting network reach, not as a conversion.

Y/Y comparisons may show "—" for periods before the GA4 property's earliest data (property 511773896 history begins mid-2025). Y/Y becomes reliable once a full year of data has accumulated.