Analytics

Daily Performance Trend

Day-by-day trend of users, sessions, and conversions across the selected date range. Spikes here often reveal campaign sends, news cycles, or weekly cadence.

No data for this range.

Department Health

Each department at a glance. Click a tile to drill into that department's dedicated page. Other = key events on cross-departmental pages (homepage, contact, finance, specials), which has no dedicated tab.

Key Event Mix

Which vertical generates the key events. The Other bucket captures key events fired on cross-departmental pages (homepage CTAs, contact form, finance click-to-call) — when it grows, it signals optimization opportunity outside the vertical inventory paths.

No key events in this range.

Key Events (GA4 configured)

Events flagged as key events in the GA4 property admin. This is the authoritative conversion vocabulary GA4 uses in its native reports — what Adam sees if he checks the GA4 UI directly. If an event you care about is missing, it needs to be toggled on at Admin → Events → Key events.

No key events configured on the GA4 property for this range.

ASC Engagement

Canonical ASC events by family. Sparkline shows daily distribution over the selected period. These events fire correctly but are NOT currently flagged as key events on the property — so they don't roll into the Key Events numbers above.